…our style
: big, bold & catchy. We love smart & impactful visuals. It also relates to our Belgian roots : we are based in Brussels wich is…a capital. Finally, there is a concept in the French language known as “capital sympathie
” wich implies natural, genuine relationships.
…the way we work: with passion
, taste and determination. “Panache” is not a word you hear everyday, but you can hear it in Toy Story (Fr version). Buzz/Woody :
« J’appelle ça tomber avec panache ! ». This may actually be the most important
reason.
Co-founder
& Art Director
Co-founder
& Head Manager
Graphic Designer
Graphic Designer
Every member is part of the creative process. It allows us to develop
better ideas and make sure that everyone follows the project. We also enjoy working with many trusted partners
in specific fields :photography, illustration, video, programming…
;)
;)
;)
At some point in their life, they both wanted to create their company. Two days later, they called each other and decided to start their agency right away : Capital Panache was born
.
Our two friends passed the first miles stones, the agency was launched. But they had not discover their powers yet : chemistry ! Paul McCartney & John Lennon, Dumb & Dumber, Antoine & Eliott…;)
History taught us that great iconic duos
can change their industry. - No, wait, there are two guys that do not belong there. I am sure you know who - Anyway, no doubt about it : meeting the right people and getting the right chemistry is what boost a project.
;)
;)
;)
;)
It has been a very exciting journey so far but the best is yet to come. Just like Hemingway
said « Work is capital, let’s add some panache to it »
;)
_____
Brussels in the summer, it feels like walking in North Sydney, in mid-October. Today though, I am not here to talk about my backpacking experiences in South-East Asia, or about my amazing time in the Andes, flying alongside the great white condor.
No, today I am here to meet two entrepreneurs: Eliott and Antoine.
I am meeting them at ‘The Café’, level 200 of the IT Slightly Bleue tower in Brussels. The happy duo is already cracking jokes, I think I’ll have an interesting lunchtime.
_____
John Doe (JD): Antoine, Eliott, thank you for receiving me. I know you are very busy, traveling from Townsville to Angoulême. Your manager also told me you guys soon have a train to catch to New York, I’ll then start right away. Could you simply tell me what you do and who you are?
Eliott (E): We are a branding and creative agency based in Brussels. The company was officially launched in 2016. It all started during a weekend at the beach. It sounds like a romantic comedy, but it’s actually true (they laugh like two old friends). We come from different backgrounds: I studied graphic design and Antoine management. But we both had, and still have, a passion for advertising, creative and visual work. By the end of the weekend, we decided to start this new adventure together (laughs). Today, our team consists of five lovely people and we all get along very well … Just great to go to work!
JD: And concretely, what do you create? If I want a new logo, for instance, or a brochure of 200 pages, shall I contact you?
Antoine (A): Yes, of course, John! We create new identities. You are a young startup, or your company needs a new branding? It will be our pleasure to help you. We also develop creative work for existing brands: flyers, brochures, slideshow, websites … It’s easy John, if you need anything visual, on any type of channel—print, web, video—,we are here for you. I hope my amazing selling skills blow you away, ahem (laughs).
JD: And for this new logo that I need, how does it work? Do we discuss it all together or …?
A: We generally ask our clients to give us first as much information as possible. We read it carefully and then discuss it with them to make sure we really understand their needs. We submit a proposition, listen to feedback, if needed (wink), to offer exactly what the clients want. Our goal is very straightforward: we want to give our best work to our clients.
E: Yes, we want our clients to have a simple and efficient working process with our team. So by getting all the information first and with a clear briefing, we hope to create a smooth and productive process.
JD: Wow, I understand now why your main office is at the top of this tower, and that you opened new offices in 546 countries.
E: Yes John but you know that is not what matters most. Yes, it is nice to have two pools in my private jet, or a jacuzzi in my car, set up by Xzibit. What is really important to remember is that we believe in constructive feedback, transparency and that for any project, everyone is here to achieve the same goal.
JD: Well, thank you guys, I had a fantastic time.
E-A: Likewise John, Likewise.
. Antoine & Eliott were invited by a common friend. - Yes, it sounds like a romantic comedy but, that’s what happened - They didn’t really know each other but, they really got along
instantly - romantic comedy... again - But more importantly, they both had a passion for creative works.
to their dream team.
